Cause marketing is a type of activity for social cause to help others including efforts of non-profit organisation for contributing charity .These cause-related marketing campaigns have become common now. one manner of come up to the collecting of stuff with customers two different helpful outcomes for one price to obtain the consumer product that offer an extra gain to the buyer whereas the contribution to donations consist of feeling build from realising the fact that one is serving a valuable cause .
if you are shopping online then why not shopping to help others .many big online shopping portals are available now a days like Amazon smile, good shop, eBay, cause tap, I do foundation . You can easily download these apps on your mobile. Generally these firms work like in following manner. Transparency and clarity are key to the any success of any business. When you make your purchase, you will be sent information on the project that you have contributed towards. And they tell you how much you have contributed. You can also track your contribution. This is a shop for all .we can purchase from this site and with wide range of available stores like Nike, Groupon etc. There are many online sites across the world which runs non-profit organisations to aid others.
Given a thought to this concept ,where this come from ,because of increase competition in the market it becomes difficult for the companies to make a distinct stands in the market so this cause related market has become very popular in market and it has achieved great increase in purchase. And this buy and help a cause com concept came. It involves social responsibility of corporate. And this doesn’t end here, these includes wide range of social activities like helping small local businesses like dentists, hair stylist, and mechanics etc. Everyone wants to help but they can, with these online shopping sites and the concept like shop to help others people can give time and buy goods to help contributions. Small things which give positive feeling adds big results .any purchase will generate charity and will be contributed to good cause.